Skip to main content
Graduate (MS/MA)

What Reviewers Look For in the Master's Motivation Letter — Dutch (Standard)

This rubric evaluates whether your letter gives a direct, evidence-based case for this specific program, university, and your decision to pursue graduate study now. It also looks for clear links among your academic preparation, future career or research direction, and the training you want from the program. A strong letter is organized, concise, precise, and written in a direct academic tone.

6 scored dimensionsScore range: 05Word count: 500–1000

What We Check

1
Motivation and Program Choice

Whether the letter directly answers the question Dutch motivation-letter templates ask first - Utrecht University's official template poses it as "Why have you chosen this Master's programme…

2
Academic Background and Program Fit

Whether prior academic study and relevant experience are presented as analyzed, transferable readiness evidence for this programme's specific demands, not a CV recap.

3
Future Direction: Career or Research Ambitions

Whether the applicant states a concrete, plausible future direction - career, research, or both…

4
Why This Program and the Netherlands

Whether the letter separately and specifically answers the second half of the question Dutch templates ask first - Utrecht's official template frames it as "why have you chosen this Master's programme…

5
Directness, Tone, and Cultural Alignment

Whether the letter's sentences are built the way Dutch academic readers expect: claims stated plainly and checked against named throat-clearing openers, hedging qualifiers…

6
Evidence Quality, Specificity, and Credibility

Whether claims throughout the letter are backed by concrete, checkable evidence (a named project, a metric, a specific outcome) rather than asserted language, and whether factual precision is sustained throughout.

Mistakes We Flag

Naming only the field, not the program
Saying you are interested in a field does not explain why you chose this particular master's program. State your reason for choosing the program early and name it directly.
Repeating your CV without explaining relevance
Courses, grades, job titles, and projects need interpretation. Explain what a specific experience taught you and how it prepares you for a demand of the program.
Keeping future plans too broad
A field or job title alone is not a clear direction. Describe a plausible role, sector, research question, or method, and explain how the program connects to it.
Giving generic reasons for the university or Netherlands
General claims about international study, English-taught programs, reputation, or rankings do not show an applicant-specific reason. Address the Netherlands and the institution separately, using concrete features and your own goals.
Using vague or inflated claims instead of evidence
Claims about motivation, skills, and achievements need a named project, outcome, metric, or other concrete example. Direct language is more credible than flattery, hedging, or emotional slogans.

Frequently Asked Questions

How long should my motivation letter be?

The expected length is 500 to 1000 words.

What should I explain near the beginning of the letter?

State why you chose this specific master's program and why graduate study is necessary now. Do not bury the purpose under a long biography or opening anecdote.

Should I discuss both the Netherlands and the university?

Yes. Give a separate, specific reason for choosing the Netherlands and a separate, specific reason for choosing the institution.

Can I reuse information from my CV or transcript?

You can refer to coursework, projects, and experience, but do more than list them. Explain what they prepared you to do in the program and support your claims with concrete evidence.

Get your essay scored across all 6 dimension with specific, actionable feedback. Two free reviews per day — no credit card required.

See how statement of purpose review works